Your Online M&A Advisors

Our advisors help you buy an online business. We perform due diligence on Content Sites, Amazon FBA, eCommerce, SaaS, and Newsletters.

World-Class Team Since 2008 1,070+ Businesses Reviewed 53 Years Combined Experience Quick Turnaround Custom PDF Reports

Firms We’ve Helped

the wisdom group

Eliminate Risks When Buying An Online Business

Mergers & acquisitions is our forte. Our team has combined 50+ years of experience in buying and selling online businesses.

Our team comprises of operators, SEO specialists, M&A specialists, and investors who perform in-depth buy-side due diligence on your potential acquisition.

Our analysis pinpoints the pros and red flags of each asset.

Our Services

Due Diligence Analysis

Tap into our decades of experience buying online businesses. We’ve performed due diligence on over 1,000 online businesses to date. Our team of advisors personally acquires multiple businesses per year thus equipping us with the up-to-date knowledge needed to review your online business acquisition.

Financial Analysis

Unclear finances holding you back? Our experts unlock financial clarity for better decisions. We assess earnings, rebuild P&Ls, and deliver actionable insights.


Do you have a shortlist of businesses for sale you want reviewed? Or are you looking for an overall strategy on how to scale your media holding company, brand acquisitions, SEO, and more? We can help.

Growth Strategies

As operators, we advise on revenue-generating growth strategies for all types of businesses. We take a comprehensive look at the businesses to determine the levers you can pull. This can include conversion rate optimization, SEO, new revenue sources, and more.

Our Expert Team

Our primary criteria for team members: they must manage their businesses and have had multiple exits within the last 12 months. This ensures our team is up-to-date on all recent M&A activity and has a full understanding of how to vet online businesses. Our team is world-class.

Mushfiqur Sarker main

Mushfiq Sarker

Founder and M&A Analyst

Mushfiq has been active in online business acquisitions since 2008, with over 215 exits to date. He has performed due diligence on over 1,000+ businesses and brings a breadth of experience in reviewing deals. Connect on LinkedIn.

Luka Juretic

Luka Juretic

Lead Due Diligence Analyst

Luka has performed due diligence on content websites for over 5 years now. Formerly he was the Lead Analyst at Investors Club brokerage. With a technical background and education in Law, he brings a wealth of experience in spotting red flags. Connect on LinkedIn.

David Holmes

David Holmes

Amazon FBA & eCommerce Analyst

David has acquired, grown, and successfully exited 2 Amazon-based businesses. He now consults for multiple 7-figure Amazon FBA brands. Connect on LinkedIn.

Elliot Davidson

Elliott Davidson

eCommerce Analyst

Elliott is an award-winning eCommerce Consultant and entrepreneur. He is the owner/operator of several 7-figure online stores and the founder of his own eCommerce digital marketing agency, Contrast. Connect on LinkedIn.


We hired Mushfiq’s team to perform due diligence on various content sites. Their reports were extremely thorough and pointed out insights that helped us make an acquisition decision.

Scott Oldford

Scott Oldford

The Wisdom Group

The WebAcquisition team helped us perform due diligence reviews on multiple Amazon FBA businesses. We received an actionable report with many insights. I highly recommend Mushfiq and his team!

Ed Snelson from Venturr

Ed Snelson

WebAcquisitions was fast, responsive, and most competitively priced. Turning around my report in only 5 days, they are one of the few firms that do a thorough SEO assessment as well as validating revenues. Mushfiq’s experience allowed us to catch things that weren’t on our radar.

Jasmine Grainger

Jasmine Grainger

I hired the WebAcquistion team to perform due diligence on a few content, Shopify, and newsletter businesses. Their deep expertise in operating such businesses definitely shows in the reports. Recommended!

Jacky Chou from Indexsy

Jacky Chou


WebAcquisition team performed a due diligence review of a content website we wanted to acquire from Empire Flipper’s brokerage. They reviewed everything related to the website and provided insights that have helped us make a decision. Recommended!

My consultation with WebAcquisition was very valuable and insightful. I was seeking feedback on potentially merging two sites into one and the conversation helped determine the best path forward, but also covered some other things like better monetization techniques. Extremely knowledgeable and experienced

Bryan May

Mushfiq and the team are experts and are always great to work with. Not only do they have a very quick turnaround on Due Diligence reports themselves (I’ve used them twice now for two successful purchases), Mushfiq is always available for follow-up questions. He is also extremely quick to respond. Would recommend.

Chris Adler from Paragraph Capital

Chris Adler

Paragraph Capital

I was very happy with the [Amazon KDP] report as it opened my eyes and without question prevented me from making a big mistake.

The report covers everything and makes your decision a lot easier, the money is well spent.

I highly recommend WebAcquisition.

Henrik H.

The DD report was very informative, detailed, and expertly put together.

It was a valuable tool to help inform my decision on the [YouTube channel] business I was looking to acquire. It was money well spent considering the cost of the business I was looking to buy. I highly recommend their services.

Brian Alper

Frequently Asked Questions

What are your credentials?

Our firm is built from the ground up with specialists who are operating businesses in real-time. Our team has in-depth experience buying, growing, and selling a variety of online businesses such as media (content, newsletters), eCommerce, Amazon FBA, and more.

We never outsource your due diligence work to labor that follows a set of pre-written “guidelines”. Each business is unique and requires a customized review. We treat your acquisition as if we were the ones acquiring; this lets us dive deep into the data, P&Ls, trends, economics, and more.

What kind of clients does WebAcquisition work with?

We work with various types of buyers. They include, but are not limited to:

  • Individual buyers who are buying their first business or building a portfolio
  • Private equity companies
  • Large brands looking to acquire competitors or perform roll-ups
  • Roll-up aggregators
  • Venture capital

In short, we work with anyone looking to buy a business and need a third-party unbiased team to look into their specific deal. We would love to help you acquire!

How much does it cost?

We are 100% transparent in our pricing.

When you fill out the contact form, we can give you an exact quote within the predefined range.

Do you have sample due diligence reports?

Yes! Check out our samples for each business type:

Every due diligence report analyzes all aspects that are relevant to the online business. This can include, but is not limited to, P&L breakdown, SEO analysis, PPC breakdown, market trends, revenue analysis, margin analysis, and more.

Do I need to have a Letter-Of-Intent (LOI) on an acquisition?

No, you do need to have made an offer or have an LOI in place.

Our Quick Deal Review service provides our quick analysis of a deal to help determine whether it makes sense to pursue the next steps like signing a letter-of-intent (LOI) and conducting full dull diligence.

We also provide a LOI Drafting & Review service if you need help with drafting a letter-of-intent (LOI).

What is the turnaround time?

After we’ve received access to what we need to perform the service, the turnaround time is within 7 business days for reports. For other services like deal sourcing, those are a monthly cadence and specific timelines will be shared with you.

The Knowledge Hub

We’ve developed a large repository of helpful content to get you started. We believe in openness in our processes. You can DIY or hire us. We are here to help. Read all articles or view a selection below:

Get In Touch

We are here to help you with your M&A requirements. If one of our services does not fit your needs, we can custom-tailor our services.

We are business owners ourselves and we get it. Get in touch and let’s start a conversation.

You can also give us a call at ‪+1-630-216-9087‬.

We reply within 24 hours!