Digital Marketing Due Diligence
Receive a 21-point analysis of your acquisition’s digital marketing footprint. Our goal is to minimize risks so you get the best deal.
Firms We’ve Helped
Our Due Diligence Service Eliminates Risks
Our team has performed due diligence on over 1,000 websites since 2008. We bring over 20+ years of experience in digital marketing and M&A. Our team has personally acquired, grown, and sold 215 websites with strong digital footprints.
We know how to perform technical & marketing due diligence. We find the pros and cons of each acquisition to save you from making a mistake.
What’s Covered?
We perform a rigorous 22-point digital marketing analysis of your business acquisition. We deliver a written report outlining our findings with metrics to showcase the pros and cons of the asset. Our analysis digs deep into these categories below.
Digital Footprint Analysis
We do a rigorous search across the Internet and AI platforms to take stock of what marketing channels are being used or have been in use for the business. We do the following:
List out all marketing assets and what marketing has been done to the website/platform
Rank assets by high-priority to low, giving a sense of what channels potentially drive revenue
Search Engine Optimization
SEO is the go-to traffic generation method for online websites and platforms. We are seasoned and practicing SEO experts and can dissect the ins and outs of tactics used. We look for:
Pinpointing low-quality toxic links
Checking for PBN links
Analyzing anchor text usage
Analyzing any 301 redirects from other domains
Traffic History & Trends
A website’s value is predominantly determined by traffic history and trends. We utilize third-party and first-party tools and services to gain a deep understanding of a website’s traffic. We look for:
Verification of daily, monthly, and yearly pageviews
Verification of traffic user metrics (bounce rate, time on page)
Verification of traffic against niche seasonal trends
Website & Domain History
Was the website you are looking to buy used for nefarious purposes in the past? Was the domain registered multiple times? These are critical questions to understand the long-term value of the domain. We look for:
Verify website archive history
Verify domain registration history
Verify domain usage history
Paid Advertising
Understanding how paid advertising was used in the past to generate traffic/leads for the business is critical. We dig deep into all paid ad platforms such as Google Ads, Google Local Service Ads, Facebook Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Instagram Ads, and much more. We look for:
Analyze paid marketing channel setup and structure
Analyze any nefarious tactics to generate “fake” leads
Analyze the cost per lead for each channel and how it stacks against industry standards
Social Media Marketing
Social media channels can generate significant traffic to a website/platform. We first do a rigorous search to find all marketing channels associated with the business, and then deep-dive into each platform. This is what we look for:
Analyze social posting frequency, quality, and engagement to ensure longevity
Analyze traffic generation from each social channel and how valuable the traffic is
Analyze if nefarious tactics were used to increase social followers
Newsletter Marketing
Newsletters are an excellent way for businesses to generate leads and revenue. This is often a underlooked marketing channel when acquiring a business. This is what we look for:
Analyze email metrics such as clickthrough rate, email frequency, and open rates, among others
Analyze how email subscribers were obtained and if any nefarious tactics were used
Analyze types of emails and their success (e.g., blasts vs drip campaigns vs transactional)
The Due Diligence Team
Mushfiq Sarker
Founder and M&A Analyst
Mushfiq has been active in business acquisitions since 2008, with over 220+ exits to date. His core expertise is in marketing. He has performed due diligence on over 1,000+ businesses and brings a breadth of experience in technical marketing due diligence. Connect on LinkedIn. Read more about me.
Luka Juretic
Lead Due Diligence Analyst
Luka has performed due diligence on online businesses for over 5 years now. Formerly he was the Lead Analyst at top online business brokerage. With a technical background and education in law, he brings a wealth of experience in spotting red flags. Connect on LinkedIn.
Testimonials
Working with Mushfiq was one of the most valuable decisions I made during my business acquisition process. From the very beginning, he brought clarity, structure, and strategic insight that made what could have been an overwhelming experience feel manageable and intentional.
He was instrumental in helping me evaluate opportunities, ask the right questions, and avoid common mistakes. What I appreciated most was his ability to balance big picture thinking with practical guidance.
Beyond his expertise, he was responsive, thoughtful, and genuinely invested in my success. I always felt supported but also empowered to make my own decisions with confidence.
I would highly recommend Mushfiq to anyone looking to acquire a business, especially if you want results!
Deanne Cherise
Acquired $1M website
I engaged WebAcquisition on 3 pieces of work for a business acquisition: marketing and technical diligence, financial diligence, and an opportunity identification and evaluation report (what they call “Easy Wins”). I was very pleased with all three, with the two diligence pieces giving me good comfort, and the Easy Wins report opening my aperture for what was possible after acquisition.
Gold Creek Pond
I hired Mushfiq and his team for their concierge Deal Sourcing service. Over a 8 month period, the team worked to source deals both on and off-market that met my investment criteria. We found a stable $2M eCommerce business that we closed on. They assisted in structuring the deal where we put down 60% and the rest was seller-financed. They also performed due diligence to ensure it was a stable business. Overall, the service is highly recommended!
Twenty Hours
Mushfiq and team did an outstanding job on their due diligence, identifying a critical element in the business that we were looking at that caused us to back away from the deal. Really appreciate the attention to detail and thoroughness of their evaluation of our potential acquisition target and I definitely plan to use them again.
I purchased a package of five “site reviews” by Mushfiq. I am super impressed with the feedback Mushfiq gives and the value delivered. Even though I have not moved forward purchasing any of the sites I’ve asked Mushfiq to review, I wouldn’t think of buying an online business without getting his take first. I’ve learned a ton from him on each review delivered.
Mushfiq and the team are experts and are always great to work with. Not only do they have a very quick turnaround on Due Diligence reports themselves (I’ve used them twice now for two successful purchases), Mushfiq is always available for follow-up questions. He is also extremely quick to respond. Would recommend.
Paragraph Capital
The WebAcquisition team helped us perform due diligence reviews on multiple Amazon FBA businesses. We received an actionable report with many insights. I highly recommend Mushfiq and his team!
Venturr.io
“Mushfiq & his team did a great job with the full due diligence report… Not only did he look at the financials but did a full analysis on domain history, website history, market analysis, traffic, SEO, backlink, projections, valuation & deal structure and more. This is what I needed to make an informed decision and to acquire the business… I would definitely hire him again to do my M&A due diligence.”
Jon Kong
WebAcquisitions was fast, responsive, and most competitively priced. Turning around my report in only 5 days, they are one of the few firms that do a thorough SEO assessment as well as validating revenues. Mushfiq’s experience allowed us to catch things that weren’t on our radar.
Jasmine Grainger
I hired the WebAcquistion team to perform due diligence on a few content, Shopify, and newsletter businesses. Their deep expertise in operating such businesses definitely shows in the reports. Recommended!
Indexsy
We hired Mushfiq’s team to perform due diligence on various content sites. Their reports were extremely thorough and pointed out insights that helped us make an acquisition decision.
Scott Oldford
The Wisdom Group
WebAcquisition team performed a due diligence review of a content website we wanted to acquire from Empire Flipper’s brokerage. They reviewed everything related to the website and provided insights that have helped us make a decision. Recommended!
My consultation with WebAcquisition was very valuable and insightful. I was seeking feedback on potentially merging two sites into one and the conversation helped determine the best path forward, but also covered some other things like better monetization techniques. Extremely knowledgeable and experienced
Bryan May
I was very happy with the [Amazon KDP] report as it opened my eyes and without question prevented me from making a big mistake.
The report covers everything and makes your decision a lot easier, the money is well spent.
I highly recommend WebAcquisition.
Henrik H.
The DD report was very informative, detailed, and expertly put together.
It was a valuable tool to help inform my decision on the [YouTube channel] business I was looking to acquire. It was money well spent considering the cost of the business I was looking to buy. I highly recommend their services.
Brian Alper
It’s always a good idea to have another set of eyes review a deal, regardless of size. I’ve worked with Mushfiq, David and their team a few times now on pre-deal due diligence services. It is clear that they are very knowledgeable about the ecommerce space, highlighting the pros and cons of each deal and providing a thorough review of potential acquisitions, including any potential red flags. I would not hesitate to hire them again.
Andrew Valen
Mushfiq has done a few due diligence reports for me and they were all excellent.
He is very thorough in his analysis and review of the business and industry. He found some red flags that I never would have found and likely saved me from some bad acquisitions. I also did a consulting call with him to help with my acquisition strategy. The call was great and he helped me refine my strategy and focus. I would definitely recommend Mushfiq.
Andy Edler
Common Questions
Who is this due diligence service for?
This service is perfect for anyone looking to purchase a business that has a digital marketing footprint. We utilize our 18+ years of online marketing expertise to analyze all the marketing channels, their longevity, and past performance. The goal is to understand if the marketing channels you are acquiring alongside the business are legitimate.
Do I need to have a Letter-Of-Intent (LOI) on an acquisition?
No, you do not need to have made an offer or have an LOI in place. We can perform due diligence before you make an offer.
What is the turnaround on the due diligence?
After we’ve received access to what we need to perform the due diligence, the turnaround time is within 14-16 total days. If the turnaround time is longer, we will let you know.
Can I get a faster turnaround on the report?
Yes. On a case-by-case basis, we can expedite delivery to 7 days. There is an additional fee for quicker turnaround.
What’s required to perform due diligence?
We require the following to perform due diligence:
- URL of the business
- Any list of marketing assets provided by the seller/broker
- Guest access to Google Analytics, advertising platforms, etc.
- If needed, connection to the broker or private seller to ask questions and receive data/screenshots
How is the report delivered?
A link to download your written report (PDF) will be sent to the email address used to purchase.
Pricing & Next Steps
Due Diligence Report: $2,490+
Our advisors will perform a 21-point digital marketing analysis of your business acquisition. You will receive an in-depth PDF report. View a sample report.
Final pricing is dependent on the number of marketing channels.
We deliver the results within 14-16 days.
Fill out the contact form with basic details of the business you would like to acquire. We will follow up in less than 24 hours if we can perform the digital marketing due diligence review.
Other Services
Are you looking to acquire a different type of business? We have due diligence services for the following:
