Newsletter Business Due Diligence
Receive a 20-point analysis on a Newsletter business acquisition. Our goal is to minimize risks so you get the best deal.
Firms We’ve Helped
Our Due Diligence Service Eliminates Risks
Our team has performed due diligence on over 1,000 businesses since 2008. We’ve scaled several newsletter business (like The Website Flip) to over 7 figures.
We know how to run and analyze newsletters. We find the pros and cons of each acquisition to save you from making a mistake.
We perform a rigorous 20-point analysis of your newsletter acquisition. We deliver a written report outlining our findings with metrics to showcase the pros and cons of the asset.
Our analysis digs deep into these categories.
Most newsletter brands are based around a specific niche. We’ve analyzed newsletters for sale in multiple different categories and understand the ins and outs when it comes to dealing with individual categories and market nuances. We look at:
Overall market size and trends
Product placement in the market
Potential market opportunities
Newsletters need a constant supply of new subscribers to ensure growth. What is the newsletter acquisition model? Is it sustainable? What are the costs? We look at:
Breakdown of acquisitions for new subscribers
Opportunities for subscriber growth
Newsletters monetization is key. Bringing in new subscribers without a proper monetization plan means the business is not optimized. We analyze and put into context:
Monetization source breakdowns
Key metrics ($ per subscriber, RPMs, CPMs)
Opportunities to improve monetization
Newsletters get sent on a periodic basis and hence email deliverability metrics through email service providers (ESPs) are critical to track. Here is what we look at:
ESP quality overview
Current metrics (open rates, CTR)
Overview of technical set up (DKIM, etc)
How is the newsletter structured? How frequently are emails sent? When was the last newsletter sent? These are important questions to dictate the value of the business. We look at:
Type of newsletter (deep-dives, daily news, etc)
Email frequency, gaps, downtime
A newsletter business requires people to write the editions, find sponsored, and more. It’s critical to have a team in place to manage the day-to-day. Here is what we look at:
Current owner’s role
Key members of staff analyzed (or lack thereof)
The valuation of the business is based on a multiple of past earnings. Our team has deep expertise in catching red flags in a P&L. We look for:
Verifying claimed revenues via screenshots or video
Verifying the seller’s P&L numbers against revenue screenshots
Verifying revenues against industry-standard averages
The Due Diligence Team
Mushfiq Sarker, Lead Analyst
Mushfiq is the Lead Analyst for newsletter acquisitions. He has been buying, growing, and selling online websites since 2008. He has sold over 200+ websites with multiple six-figure exits.
Mushfiq has acquired, growth, and sold multiple 6-7 figure newsletter businesses. He currently runs a 7-figure acquisition newsletter, The Website Flip. He is also a well-known person in the newsletter space.
We hired Mushfiq’s team to perform due diligence on various content sites. Their reports were extremely thorough and pointed out insights that helped us make an acquisition decision.
The WebAcquisition team helped us perform due diligence reviews on multiple Amazon FBA businesses. We received an actionable report with many insights. I highly recommend Mushfiq and his team!
I hired the WebAcquistion team to perform due diligence on a few content, Shopify, and newsletter businesses. Their deep expertise in operating such businesses definitely shows in the reports. Recommended!
Is this service only for beginners in newsletter investing?
First-time investors will find the most value from our service. However, seasoned investors who have purchased online newsletters before can use us for a second expert opinion. We can catch red flags or point out opportunities you may have missed.
Who is this due diligence service for?
This service is perfect for anyone looking to purchase a newsletter business. Once you’ve found the business through a broker or private seller, you can utilize our service to have an expert opinion on whether the business passes due diligence.
Do I need to have a Letter-Of-Intent (LOI) on an acquisition?
No, you do need to have made an offer or have an LOI on a content site acquisition. We can perform due diligence before you make an offer.
What is the turnaround on the due diligence?
After we’ve received access to what we need to perform the due diligence, the turnaround time is within 7 business days. If the turnaround time is longer, we will communicate that with you.
Can I get a faster turnaround on the report?
Yes. On a case-by-case basis, we can expedite an order to be delivered in 3-4 business days. There is an additional fee for quicker turnaround.
What’s required to perform due diligence?
We require the following to perform due diligence:
- Writeup about the newsletter from the seller, asking price, etc.
- Newsletter URL, landing page, etc.
- Access (or screenshots) to email service provider platform
- P&L spreadsheet
We will work with you, the seller and/or the broker to obtain the data we need to perform the review.
How is the report delivered?
A link to download your written report (PDF) will be sent to the email address used to purchase.
Pricing & Next Steps
Due Diligence Report: $1,900
Our advisors will perform a 20-point analysis of the newsletter you want to buy. You will receive an in-depth PDF report.
We deliver the results within 7 business days.
Easy Wins Teardown: $590
We pinpoint growth opportunities. Doing this prior to closing provides confidence.
The deliverable is an additional PDF report. No additional turnaround time is needed.
Fill out the contact form with basic details of the business you would like to acquire. We will follow up in less than 24 hours if we can perform the due diligence review.
Are you looking to acquire a different type of business? We have due diligence services for the following: