WebAcquisition’s DealFeed tool found 366 online businesses for sale with 29 new listings over the last 7 days, and 175 aged listings sitting on the market for too long. 153 deals had recent valuation changes. 113 deals had recent changes in multiple.

🚀 Broker Listings

$5.7K/mo Water Filtration Site (listed 3 days ago) – $173,376 valuation at a low 32X multiple. 3-year-old site earning from affiliate programs only so there is an opportunity to boost revenue by adding display ads. Over 300 articles published with no page receiving over 10% of traffic. Seller is open to negotiation. View on Empire Flippers

$7.9K/mo Geological Hobby Site (listed 5 days ago) – $342,529 valuation at a 45X multiple. 2-year-old site earning primarily via display ads (86%) and also Amazon Associates (14%). Includes email list with 8K subscribers. View on Empire Flippers

$62.7K/mo Finance Site (stagnant for 3 months): $3.5M valuation at a 68X multiple. 6-year-old site earning primarily with affiliate partnerships (70%) and also direct advertising (30%). Adding display ads with a premium network could boost revenue. The site was started by a former anesthesiologist and the content is written for an audience of physicians. View on Quiet Light

$3.8K/mo Hospitality Site (listed 9 days ago) – $113,730 valuation at a low 30X multiple. 1-year-old site earns via affiliate links to hotel booking sites. Strong traffic growth with over 25K unique visitors for the last 4 months. The link profile is relatively weak. View on Investors Club

$1.5K/mo Food Site (listed 2 days ago) – $48,210 valuation at a 33X multiple. 2-year-old site earns via Mediavine. 92 articles published and over 50K pageviews per month. View on Motion Invest

$3.2K/mo Trading Card Site (reduced by $24,610) – New valuation at $92,280 at a 31X multiple. The site earns through AdThrive and Amazon Associates. 950 articles focused on Pokemon and other trading card games. Over 100K pageviews every month in 2022. View on Motion Invest

🤞 Auction & Off-Market

$489/mo Electric Scooter Site: 1-year old site earning via affiliate programs and Ezoic. Over 100 articles but one page receives almost 33% of traffic. View on Flippa

$1K/mo Spirituality Site: 3-year-old site earning via Mediavine. Site has trended down since last year but stabilized. Includes YouTube channel with 19K subscribers. Asking $20,000 for Buy It Now price. View on Flippa

$166/mo eBike Site: Site earning $166 per month L6M average via Ezoic and Adsense. 161 published articles with about 10K pageviews per month. Asking price is $8,000. View on Facebook

📰 M&A News

Onfolio is hiring a CEO for Content Agency

Onfolio, a public company that acquires digital businesses, is looking to hire a full-time CEO to manage one of the businesses, a content agency.

This is a great opportunity to work in running the day-to-day business operations of a growing agency. View details here.

AI Will Be the Biggest Shift in SEO for 2023

According to a survey of SEO professionals by Search Engine Journal, 18.7% of respondents said AI and machine learning will be the biggest shift to SEO in 2023. Other leading responses were 18% for Google updates and 13.9% for third-party cookie deprecation.

Digital Video Advertising Expected to Reach $78B in 2023

Digital video advertising spending is expected to continue trending higher in the coming year. According to Statista, digital video advertising spending is expected to reach $78 billion in the United States by 2023. This would be more than double the amount spent in 2019.

📈 Should You Buy a Downtrending Site?

Many listings on marketplaces feature sites that are on a traffic and revenue downtrend. They may have lost significant traffic due to a recent Google update but the sale price is still based on numbers before the traffic drop.

We reviewed 14 sites listed in November on the Motion Invest marketplace with a list price of over $5,000. All 14 were down in pageviews in November compared to their peak. The decrease in pageviews from the peak ranged from 4% to 91% with an average decline of 52%.

Example sites:

• Home site, 28,914 pageview decrease, 91.21% decline
• Tech site, 17,336 pageview decrease, 63.17% decline
• Survival site, 27,661 pageview decrease, 48.46% decline
• Food site, 38,321 pageview decrease, 39.69% decline
• Personal development site, 37,671 pageview decrease, 32.91% decline

I typically don’t invest in downtrending sites since it can be difficult to regain the traffic losses and there may be major issues that are hard to fix.

If you are interested in trying to turn around a site, make sure that the sale price accurately reflects the value of the site after the traffic drop (i.e., use a last 1 month average as opposed to a last 6 month).

👉 Additional Resources

Here are relevant resources to check up on:

• Filter through 300+ online businesses for sale
• Hire us to perform due diligence (Content Sites, Amazon FBA, eCommerce)
• Learn how to buy, grow, and sell sites via The Website Flip