Weekly M&A: 9 Listings, News & Analysis

Get the inside scoop on the online business M&A industry with businesses for sale, news, and market analysis

WebAcquisition’s DealFeed tool found 387 online businesses for sale with 60 new listings over the last 7 days, and 169 aged listings sitting on the market for too long. 184 deals had recent valuation changes. 124 deals had recent changes in multiple.

🚀 Broker Listings

We cover businesses for sale that are new, aged, or undervalued.

$3.2K/mo Home Site (listed 5 days ago) – $132,665 valuation at a 45X multiple. The 5-year-old site earns primarily from Mediavine (92%). Traffic appears to have dropped during 2021 but rebounded in 2022. Includes Pinterest account with 40K followers, Instagram account with 30K followers, and email list of 3K subscribers. View on Empire Flippers

$3.2K/mo Software and Apps Site (listed 5 days ago) – $130,908 valuation at a 42X multiple. The 5-year-old site earns from Mediavine only. The seller wrote all the content themselves. Traffic is on an upward trend with over 100K pageviews in each of the last 6 months. View on Empire Flippers

$13.8K/mo Automotive Site (listed 5 days ago) – $593,605 valuation at a 43X multiple. The 2-year-old site earns entirely from AdThrive. Traffic increased significantly in 2022 and exceeded 400K pageviews in the last two months. View on Empire Flippers

$3.5K/mo Pilates Towel FBA Business (listed 13 days ago): $110,000 valuation (plus inventory) at a 31X multiple. The 4-year-old business sells via FBA, direct to consumers, and wholesale to pilates gyms. Their patented product has received over 500 Amazon reviews with a 4.7 average rating. View on Quiet Light

$1.4K/mo Coffee Site (listed 4 days ago) – $43,741 valuation at 31X multiple. 2-year-old site earning via affiliate links only. Adding display ads could provide an immediate revenue boost. Traffic has been trending upwards with over 20K visitors in 4 of the last 6 months. View on Investors Club

$1.3K/mo Cat Site (listed 4 days ago) – $37,580 valuation at a low 28X multiple. 5-year-old site earning via Mediavine and Amazon. Traffic dropped in September but stabilized. Current traffic is below Mediavine requirements so the multiple was lowered. View on Motion Invest

🤞 Auction & Off-Market

We cover listings where more “effort” is needed since there is no prospectus. You need to bid and/or ask questions to obtain data.

$700/mo Speakers Site: 2-year old site earning $723/mo L6M average via Ezoic and Amazon. 358 articles published. Traffic dropped in May 2022 but has stabilized at over 30K pageviews per month. The auction has no reserve. View on Flippa

$1.1K/mo Android Site: 3-year-old Android tech content site earning via Ezoic, affiliate, and guest posts. Traffic is trending upward with 100K pageviews in December. 2.7K linking domains. Asking price is $65,000. View on Flippa

$1.7K/mo Video Game Site: 1-year-old site earning $1,699 per month L6M average via Adsense only. Over 200 published articles receiving 58K pageviews/month L6M average. View on Facebook

📰 M&A News

Check out the new happenings in the acquisitions industry.

CNETs AI Articles Draw Criticism for Major Errors

CNET, which recently started publishing AI articles, has drawn criticism for several significant factual errors in its articles. Futurism.com reported on factual errors in multiple financial articles in which bad financial advice was provided. In response, CNET has added a new disclaimer stating “We are actively reviewing all our AI-assisted pieces”.

Onfolio is Acquiring Content Agency, Contentellect

Onfolio, a holding company of online businesses, is acquiring Contectellect for $850,000. Contentellect is a content agency that provides article writing and link building services. This is Onfolio’s 4th acquisition since they raised about $12 million from their IPO in August 2022.

The Website Flip Acquires ImportDojo.com

This week I announced the acquisition of ImportDojo.com, a site that teaches people how to build or buy eCommerce and Amazon FBA brands. I have hired a team with eCommerce experience to help grow the site and newsletter.

📈 Analysis: How Have High 5-Figure Sites From Motion Invest Performed After 1 Year?

Check out the Google spreadsheet analysis and raw data here

We reviewed a sample of 20 Motion Invest 5-figure listings from 2021 (priced from $51K to $97K) to see how they performed after one year. We compared the AHREFs organic traffic at the time of listing with 1 year after the listing date.

1 year after the listing date, 6 sites had a traffic increase of at least 50% and 10 sites had a traffic decrease of at least 50%. 6 sites had a traffic decrease of over 80%.

3 sites had a traffic increase of over 100% and 3 sites had a traffic decrease of over 97%.

Some sites had a traffic decline after one year. 6 sites from this sample currently have less than 100 organic traffic (according to AHREFs).

With half of the sites in our sample losing at least half of their organic traffic after one year, the risk of a significant loss can be high with 5-figure sites sold on marketplaces.

Since marketplaces typically provide a limited review of site quality, we recommend conducting thorough due diligence to identify red flags and risk factors when considering the purchase of a high 5-figure site.

👉 Additional Resources

Here are relevant resources to check up on:

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Mushfiq Sarker

Mushfiq is the founder and leader advisor at WebAcquistion. He has actively transacted on 215+ website acquisitions since 2008. His expertise is in mergers and due diligence of online businesses