Weekly M&A: 10 Listings, News & Analysis

Get the inside scoop in the online business M&A industry with business for sale, news, and market analysis.

WebAcquisition’s DealFeed tool found 364 online businesses for sale with 32 new listings over the last 7 days, and 166 aged listings sitting on the market for too long. 157 deals had recent valuation changes. 113 deals had recent changes in multiple.

🚀 Broker Listings

We cover businesses for sale that are new, aged, or undervalued.

$6.5K/mo Hair Care Site (listed 5 days ago) – $269,415 valuation at a 45X multiple. 7-year-old site earning 99% of its revenue from display ads so there could be an opportunity to increase affiliate revenue. Content is not added on a regular schedule. View on Empire Flippers

$7.3K/mo Outdoor Footwear Site (listed 5 days ago) – $342,048 valuation at a 48X multiple. 6-year-old site earning primarily from Amazon Associates (82%) and also display ads (18%). Traffic and earnings are on an upward trend with over $13k earned in October. View on Empire Flippers

$12.5K/mo Outdoor and Hunting Site (stagnant for 2 months): $457,000 valuation at a 38X multiple. 7-year-old site earning from affiliate programs. Display ads have not been added so there is an opportunity to quickly increase revenue. The site receives an average of 1.4 million pageviews per month. View on Quiet Light

$1K/mo Houseplant Site (listed 3 days ago) – $31,200 valuation at a low 32X multiple. 4-year-old site earning primarily with display ads (85%) and affiliate is secondary (15%). The content looks well-written and well-optimized for on-page SEO. Looks to be built on an aged domain. View on Investors Club

$1.7K/mo Self-Help Site (listed 2 days ago) – $57,620 valuation at a 33X multiple. 7-year-old site earning via Ezoic Premium and Adsense. 60% of traffic from social media. Sale includes Facebook Group with 642k followers and Pinterest account with 247k followers. View on Motion Invest

$1.7K/mo Home Improvement Site (listed 7 days ago) – $59,400 valuation at a 36X multiple. 1.8 year-old site earning via affiliates only with no display ads. 110 articles published with a strong focus on toilets. View on Motion Invest

$9.7K/mo City Guide Site (reduced by $30,000) – New valuation at $278,640 at a 29X multiple. Earnings are split between AdThrive and direct advertising sales. Built on expired domain. 1,300 articles published. View on Motion Invest


🤞 Auction & Off-Market

We cover listings where more “effort” is needed since there is no prospectus. You need to bid and/or ask questions to obtain data.

$1,300/mo Mobile Gaming Site: 2-year old site with over 200K pageviews/mo and monetized with ads. Content about mobile gaming reviews, tips, and tricks. Revenue and traffic were verified by Flippa’s vetting team. View on Flippa

$150/mo Coffee Site: 1-year-old coffee content site built on an aged domain from ODYS. Revenue from Amazon Associates and Ezoic. About 60 articles are published. View on Flippa

$300/mo Dessert Recipe Site: 3-year-old site earning via Adsense and a large email list. The email list has 22k subscribers and has earned between $300-$800 per month when utilized. 235 articles are published. View on Facebook


📰 M&A News

Check out the new happenings in the acquisitions industry.

GPT-4 AI Model Expected to Be Released Soon

The release of GPT-4 is expected in the coming months and is believed to be a significant improvement over GPT-3. Since many of the AI writing tools use GPT-3, we could see a big improvement in the quality of AI content next year.

Empire Flippers Raises $800K for Content Site Portfolio

Empire Flippers Capital has raised over $800K from accredited investors to acquire 2-5 content businesses. The portfolio is managed by Mohit Tater of Blackbook Investments who has previously managed two deals for Empire Flippers Capital with positive results. The round is still open to investors with a goal of raising $1-2 million.

Content Site Multiples Expected to Decrease in 2023

Co-CEO Michael Fink from TreasureHunter explained that he expects multiples for content sites to continue to decline in 2023 and demand for 6-figure sites to decrease. This is partly due to the macroeconomic climate and rising interest rates that have increased the cost of capital.


📈 Motion Invest Multiples Down 15% YOY

We collected data on Motion Invest listings from October 2021 and compared them to listings from October 2022.

From our data sample, there were 29 website listings in October 2021 with an average multiple of 39.6X.

In October 2022, we found 40 listings with an average multiple of 33.5X.

This is a 15.4% decrease YoY.

This may be due to a combination of multiple factors: (1) the quality of sites on Motion Invest is decreasing from more established to starter sites thus lower multiples, and/or (2) multiples are decreasing across marketplaces.

Note: this is just a single niche website marketplace trend and thus is not indicative of the market as a whole.



👉 Additional Resources

Here are relevant resources to check up on:

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Mushfiq Sarker

Mushfiq is the founder and leader advisor at WebAcquistion. He has actively transacted on 215+ website acquisitions since 2008. His expertise is in mergers and due diligence of online businesses