| 05/30/23 |
$38.6K Per Month eCommerce Site in the Apparel & Accessories Niche |
Apparel & Accessories, Beauty |
Empire Flippers |
$341,564 |
$38,572 |
$13,137 |
26 |
|
|
Average Monthly Revenue
$38,572
Average Monthly Profit
$13,137
Niche
Apparel & Accessories, Beauty
Our Commentary
Broker Description
This listing is for an eCommerce business created in April 2020 in the apparel & accessories and beauty niches. Included with the Shopify store are SKUs for contouring undergarments. The business has excellent net profit margins, outsourced fulfillment, and +200K social media followers. Minimal effort is required from the Seller to maintain this business.
The top three traffic channels include TikTok ads (39.8%), direct (28.9%), and social (13.38%). The top three countries driving traffic are the US (64.63%), Canada(6.37%), and the UK (6.02%). The top three pages on the site make up 22.77%, 9.53%, and 5.76% of the site’s total views, respectively.
The business uses one supplier based in China. All orders are fulfilled by a 3PL company.
The business employs a virtual assistant who oversees customer service, and an influencer manager who creates and publishes TikTok content. New content is added to the site on a daily bases, written by an outsourced writer.
The business has ~200K followers on TikTok, as well as ~15K followers on Instagram.
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| 05/30/23 |
Growing B2B Drop Shipping Business w/Large Ticket Items | Strong PPC and Organic |
Others |
Quiet Light |
$2,200,000 |
$371,944 |
$52,300 |
42 |
|
|
Average Monthly Revenue
$371,944
Average Monthly Profit
$52,300
Our Commentary
Broker Description
While attempting to sail their 39-foot boat through the Arctic Northwest Passage, this pair of friends decided to try their hand at ecommerce. Starting individually at first (and failing), they decided to partner in 2020 and launch something together. In October of that year, they launched this drop-shipping business that focuses on large accessories for heavy-duty construction equipment.
All 14 suppliers for this business are in North America. Many of them are not open to adding new ecommerce companies, which creates a nice moat for the business. Most of them offer incredible terms including net 30. All the suppliers and terms are transferrable to a new owner.
The business has around 2,000 SKUs available on the website. Given it is a 100% drop-ship business, it is a huge benefit to have a lot of different items for sale. There are also expansion opportunities for a new owner who wants to add additional products to the catalog. Because the product is very expensive, there is a benefit to offering financing to customers. Through their financing partner, they are able to offer terms up to $250,000 to facilitate more sales and income for the business.
The business has tremendous channel diversity in terms of traffic. 45% of the traffic comes from Google Ads, while 44% comes from organic traffic. The remaining traffic comes from direct and referral traffic. The sellers run the business. To maintain sales they need about 40 total hours of work per week. For this listing, we have subtracted $100,000 in earnings (see the add-back schedule) to allow a new owner to hire two people full time at $50,000 per year. This will allow the business to maintain current sales and even have some room for growth. They field about 5-10 calls per day. Because it's a large purchase they are only managing about 60-90 orders per month.
The sellers are both professional airline pilots. One wants to resume flying full time while the other wants to pursue full-time bond trading.
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| 05/30/23 |
$4.6K Per Month Display Advertising Site in the Automotive Niche |
Automotive, Information |
Empire Flippers |
$199,809 |
$4,564 |
$4,440 |
45 |
|
|
Average Monthly Revenue
$4,564
Average Monthly Profit
$4,440
Niche
Automotive, Information
Our Commentary
Broker Description
This listing is for a display advertising and digital product business created in December 2020 in the automotive and information niches. The WordPress and Woocommerce site features informational content about a particular type of exam in the United States. The business comes with 321 total digital products, an email list of 2K subscribers and a YouTube channel with 30K subscribers. This business requires minimal time to maintain.
This business generates revenue from display advertising (62%) and digital products (38%). Traffic comes primarily from organic video (53.09%), organic search (23%), and direct (22.43%). The top three countries driving traffic are the US (97.02%), India (0.43%), and Pakistan (0.23%). The top three pages make up 30.29% of total site traffic, generating 15.31%, 7.84%, and 7.14% of traffic respectively.
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| 05/30/23 |
$24.1K Per Month Display Advertising Site in the News & Education Niche |
News & Education |
Empire Flippers |
$622,047 |
$24,064 |
$17,279 |
36 |
|
|
Price was adjusted to $622,047 (reduced by $725).
Average Monthly Revenue
$24,064
Average Monthly Profit
$17,279
Our Commentary
Broker Description
This listing is for a display advertising business created in January 2005 in the news and information niches. The DR64 WordPress site features informational and news articles on celebrities and pop culture. The site has been growing steadily year over year, drives traffic evenly from multiple sources, and has a social media following of 41,000+. Overall, the business requires minimal time to maintain.
The business is run with the help of 6 freelance writers. There is a significant social media following for the business on Facebook (19,000), Instagram (5,500), and Twitter (16,900).
The top 3 traffic channels for the site are direct (42.52%), organic search (23.8%), and social (20.22%). The top 3 countries driving this traffic are the US (65.89%), CA (12.34%), and GB (5.41%).
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| 05/30/23 |
$11.8K Per Month Display Advertising Site in the News & Education Niche |
Information, News & Education |
Investors Club |
$377,660 |
$11,842 |
$8,783 |
43 |
|
|
Price was adjusted to $377,660 (reduced by $65,815).
Average Monthly Revenue
$11,842
Average Monthly Profit
$8,783
Niche
Information, News & Education
Our Commentary
Broker Description
This listing is for a display advertising business created in September 2019 in the education and information niches. The WordPress site features informational and review-type content related to schooling and educational topics. The business has experienced strong year-over-year growth in traffic and revenue, a strong backlink profile, and an even spread of traffic amongst the top pages. This business requires minimal time to maintain.
Traffic comes primarily from organic (90.48%), direct (8.64%), and social (0.45%). The top three countries driving traffic are the US (81.04%), Canada (3.64%), and India (2.37%). The top three pages make up 6.44% of total site traffic, generating 3.88%, 1.45%, and 1.11% of traffic respectively.
All content is written by contractors.
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| 05/30/23 |
$73.2K Per Month Amazon FBA Site in the Children Niche |
Children |
Empire Flippers |
$1,003,462 |
$73,193 |
$22,806 |
44 |
|
|
Average Monthly Revenue
$73,193
Average Monthly Profit
$22,806
Our Commentary
Broker Description
This listing is for an Amazon FBA and eCommerce business created in January 1998 in the children niche. The business has been selling online since 1998 and on Amazon since 2008. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 50 SKUs (plus 10 product bundles) for children's toys. The business has been earning 7 figures in revenue since 2002. All of the products have 4+ star ratings, with the top-selling SKUs having thousands of reviews and one has an Amazon's Choice badge. The business requires minimal time to maintain.
The business earns from FBA (88%) and eCommerce (12%) for purchase/bulk orders.
The business has one supplier based in China and the Seller owns a warehouse where inventory is held.
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| 05/30/23 |
$12.5K Per Month Amazon Associates Site in the Parenting Niche |
Parenting |
Empire Flippers |
$438,570 |
$12,452 |
$10,697 |
41 |
|
|
Average Monthly Revenue
$12,452
Average Monthly Profit
$10,697
Our Commentary
Broker Description
This listing is for an Amazon Associates, affiliate, and display advertising business created in September 2016 in the parenting niche. The WordPress site is built on an authoritative domain and features informational content on parenting, especially as it relates to topics of mental health, physical health, and safety. The site has a strong backlink profile, a low spread of traffic, and requires minimal time to maintain.
The business earns through Amazon Associates (80%), affiliate (15%), and display advertising [Raptive / AdThrive] (5%). The top 3 traffic channels for the site are organic search (91.07%), direct (6.6%), and social (1.96%). The top 3 countries driving this traffic are the US (72.17%), CA (9.12%), and GB (4.61%). The top 3 traffic pages drive ~8%, ~7%, and ~3% of total site traffic respectively.
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| 05/30/23 |
$53.8K Per Month eCommerce Site in the Pet Care Niche |
Food & Beverages, Pet Care |
Empire Flippers |
$401,554 |
$52,673 |
$11,473 |
35 |
|
|
Price was adjusted to $401,554 (reduced by $10,317).
Average Monthly Revenue
$52,673
Average Monthly Profit
$11,473
Niche
Food & Beverages, Pet Care
Our Commentary
Broker Description
This listing is for an ecommerce business created in December 2019 in the pet care and food & beverages niches. The business is registered through Amazon Brand Registry and features 45 SKUs for pet treats. The business maintains strong profit margins and operates with almost zero ad spend. This business requires minimal time to maintain.
There is one supplier located in Canada. All inventory is purchased through a supplier located in Canada which sources products from six other suppliers. An active Amazon FBA account is included with this business.
Traffic comes primarily from direct (35.01%), organic (24.93%), and other (22.31%). The top three countries driving traffic are Canada (91.34%), the US (3.35%), and India (1.26%).
*An entity that owns the Canadian trademark can register a .ca domain. The trademark is included in the sale so whoever the trademark is transferred to can register the .ca domain.
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| 05/30/23 |
$28.4K Per Month Amazon FBA Site in the Food & Beverages Niche |
Entertainment, Food & Beverages, Lifestyle |
Investors Club |
$578,772 |
$27,840 |
$13,780 |
42 |
|
|
Price was adjusted to $578,772 (reduced by $32,716).
Average Monthly Revenue
$27,840
Average Monthly Profit
$13,780
Niche
Entertainment, Food & Beverages, Lifestyle
Our Commentary
Broker Description
This listing is for an Amazon FBA and eCommerce business created in January 2015 in the food & beverages, entertainment, and lifestyle niches. Included with the business are two Amazon Seller Central accounts with 8 SKUs for novelty beverage consumption products. The best-selling SKU has a 4.3-star rating with 1.6K+ reviews. The well-branded business is a part of Amazon Brand registry 2.0, has strong net profit margins above 50%, and requires minimal effort to maintain. A significant social media presence has allowed for little-to-no advertising costs.
The products are sold in the US, Canada, and Australia. The business earns its income through Amazon FBA (85.6%), and Shopify (14.4%), and includes a North American Seller Central account and an Australian Seller Central account (AU makes up less than 1% of revenue). The business uses two suppliers based in China. Amazon inventory is shipped directly to Amazon warehouses. Shopify inventory was previously stored and fulfilled via a 3PL, but as of October 2022, all Shopify inventory is stored and self-fulfilled by the Sellers.
The top three traffic channels include direct (33.90%), organic search (25.53%), and social (17.30%). The top three countries driving traffic are the US (77.70%), Canada (5.70%), and India (2.9%). The top three pages on the site make up 28.27%, 18.53%, and 8.62% of the site’s total views respectively.
The business includes a TikTok account with ∼50K followers and an Instagram account with ∼51K followers that drive a significant amount of traffic to the products.
The business experiences some seasonality favoring the summer months.
*This business also sells on Etsy, however, this has not been directly included in the valuation due to the small size of revenue generated on this platform.
**The hero SKU went through a design change in November 2022 that reduced the size of the packaging. The Sellers have estimated that this reduction in size has saved $5 per unit sold as they moved from an “oversized” item to a “Large Standard” item. We have applied a $5 per unit sold add-back to any of the old designs to backdate this cost saving. The reduced Product Landed Costs associated with this SKU have also been backdated to any sales from the original-sized design.
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| 05/30/23 |
$124.4K Per Month eCommerce Site in the Supplements Niche |
Health & Fitness, Medical, Supplements |
Empire Flippers |
$2,316,334 |
$124,444 |
$50,355 |
46 |
|
|
Price was adjusted to $2,316,334 (increased by $35,022).
Average Monthly Revenue
$124,444
Average Monthly Profit
$50,355
Niche
Health & Fitness, Medical, Supplements
Our Commentary
Broker Description
This listing is for an eCommerce and Amazon FBA business created in December 2015 in the supplements, medical, and health & fitness niches. The well-established business is registered with Amazon Brand Registry and sells 2 SKUs for gut health supplements. The business uses local suppliers, sells only in the US, and has excellent net profit margins. With the assistance of an employee, this business requires minimal effort from the Seller to maintain.
The business earns its income through eCommerce (86.7%), and Amazon FBA (13.3%). Roughly 82% of revenue is recurring from 1,700 existing subscribers. The business uses two suppliers based in the US. Inventory is shipped to a 3PL in Colorado before being sent to Amazon fulfillment centers.
The top three traffic channels include paid (81.08%), direct (9.25%), and social (5.36%). The top country driving traffic is the US (97.87%). The top three pages on the site make up 28.19%, 8.71%, and 8.4% of the site’s total views respectively.
The business has one employee who works roughly 35 hours per week. The employee is responsible for customer service, managing FBA inventory, and posting to social media. The employee was hired in January 2023 and is willing to continue working with the new Buyer.
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