| 02/9/23 |
$1423.6K Per Month Subscription-Box Site in the Jewelry Niche |
Jewelry, Personal Care, Religion & Spirituality |
Empire Flippers |
$12,968,710 |
$1,423,582 |
$264,668 |
49 |
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Price was adjusted to $12,968,710 (increased by $422,536).
Average Monthly Revenue
$1,423,582
Average Monthly Profit
$264,668
Niche
Jewelry, Personal Care, Religion & Spirituality
Our Commentary
Broker Description
This listing is for a subscription box and eCommerce business created in March 2018 in the jewelry, religion & spirituality, and personal care niches. The Shopify store offers subscription boxes of spiritual jewelry and personal care products. The trademarked brand has a subscriber base of 30K members, an email list of over 230K subscribers, and over 500K followers on social media. The business has experienced 70% year-on-year growth in revenue.
The business earns through subscription boxes (90%) and eCommerce (10%). The number of new monthly subscribers is currently at a rate of 4K-6K per month. The average orders per customer/subscriber is 6.4, the LTV is around $250, and the CPA is around $40 in the US and $16 in Canada based on the Seller's own analysis. The TACoS is 15%, the COGS is 33%, and the LTV/CAC ratio is 256:40. Most of the revenue is made up of recurring orders.
The business has one main supplier located in China and 6-7 smaller suppliers located in China, India, and the US. All orders are fulfilled automatically via a 3PL. In the past few months, the business has allocated around 150K worth of stock in to Slovakia to test the EU market.
The site has a high-quality backlink profile and the majority of organic traffic is driven through branded keywords. Over 99% of traffic comes from the US. Paid advertising through Facebook, Google, and TikTok accounts for 60% of the total site traffic.
A company of 64 employees running multiple businesses operates this business. Approximately 25 employees work exclusively/mainly for this business. The team of 25 is made up of positions including a customer support team, copywriters, developers, email marketers, graphic designers, social media managers, inventory managers, a HR manager, a media buyer, and ads & video editors. The Seller is unable to confirm whether the team will be able to continue working with the business after the sale. Further details can be provided to Unlockers who schedule a call with the Seller.
*Please note that 80% of the orders and most of the business's revenue is not shown in Google Analytics as it is recurring revenue. This is tracked by a 3rd party app and the Seller can provide more detailed information to Unlockers of this listing.
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| 02/9/23 |
$61.4K Per Month Amazon FBA Site in the Home Niche |
Home |
Empire Flippers |
$461,379 |
$61,353 |
$13,981 |
33 |
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Price was adjusted to $461,379 (increased by $40,240).
Average Monthly Revenue
$61,353
Average Monthly Profit
$13,981
Our Commentary
Broker Description
This listing is for an Amazon FBA business created in April 2019 in the home niche. Included with the Amazon Seller Central account are 106 SKUs for various products used around the home. The 5 best-selling SKUs are well-reviewed with an average rating of 4 stars. The business has experienced good year-on-year revenue and net profit growth and requires minimal time to maintain.
The products are sold in the UK, the EU, and the US. The UK market is the primary focus with 99% of sales coming from this market. The business uses three suppliers, all based in China. Inventory is sent from the suppliers via freight forwarders directly to Amazon fulfillment centers with an inventory limit of 171,500.
The brand was part of the Amazon Accelerator program until the program was canceled by Amazon. This means that the brand will no longer participate in the program and won't continue to be charged 7% of sales by Amazon. However, all the benefits associated with the Accelerator program will still be available until April 1st. Please contact the Seller to find out more details.
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| 02/9/23 |
$49.2K Per Month Amazon FBA Site in the Kitchenware Niche |
Apparel & Accessories, Home, Kitchenware, Religion & Spirituality |
Empire Flippers |
$381,359 |
$49,226 |
$9,778 |
39 |
|
|
Average Monthly Revenue
$49,226
Average Monthly Profit
$9,778
Niche
Apparel & Accessories, Home, Kitchenware, Religion & Spirituality
Our Commentary
Broker Description
This listing is for an Amazon FBA business created in June 2016 in the kitchenware, home, apparel & accessories, and religion & spirituality niches. The 2 included Amazon Seller Central accounts feature 4 brands with 33 SKUs for a variety of leather accessories, spiritual healing products, and copper-based kitchen products. The top-selling SKU has 3,400+ reviews at a 4.6-star average and other SKUs have hundreds of positive reviews.
There are 6 suppliers for the business, all located in India. The manufacturing lead time is between 2-3 weeks. Inventory is stored in Amazon warehouses (70%), with a 3PL (20%), and at a warehouse owned by the Sellers (10%). Inventory is shipped via sea and by air.
The business is owned by three partners: 2 active and 1 silent. Each partner owns an equal amount of business.
*There are 2 Seller Central accounts requiring 2 separate legal entities.
**The business performed below its averages in October 2022 due to inventory concerns. The top-selling SKU was out of stock due to a delay in transit. More details can be provided by the Seller.
***The Seller is in the process of reapplying for a trademark.
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| 02/9/23 |
$39.6K Per Month eCommerce Site in the Health & Fitness Niche |
Bed & Bath, Health & Fitness, Home, Technology |
Empire Flippers |
$491,560 |
$39,563 |
$12,604 |
39 |
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Price was adjusted to $491,560 (increased by $5,889).
Average Monthly Revenue
$39,563
Average Monthly Profit
$12,604
Niche
Bed & Bath, Health & Fitness, Home, Technology
Our Commentary
Broker Description
This listing is for an eCommerce and Amazon FBA business created in February 2021 in the health & fitness niche. Included with the business are 21 SKUs (a lot of them are variations) for light therapy products. The business has experienced strong year-on-year growth and has well-diversified traffic sources. Minimal effort is required from the Seller to maintain the business.
This business earns the majority of its revenue from Shopify (82%), with the remaining revenue coming from Amazon FBA (18%). The business uses 2 suppliers based in China. Inventory is shipped from the suppliers to a 3PL warehouse in California before being sent to Amazon fulfillment centers as needed. A small amount of inventory is currently stored in the Seller's garage.
The Seller is planning to launch a new product and add new features to the existing products towards the end of the year to differentiate the brand from competitors.
The top three traffic channels include referral (33%), direct (21%), and social (18%). The top three countries driving traffic are the US (78%), Canada (4%), and the UK (2%). The top three pages on the site make up 16%, 10%, and 9% of the site’s total views respectively.
The business includes an Instagram account with 6k followers and a Facebook account with 19k followers. These accounts are used to connect with influencers and affiliates.
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| 02/9/23 |
$17.7K Per Month Amazon KDP Site in the Religion & Spirituality Niche |
Health & Fitness, Religion & Spirituality |
Empire Flippers |
$633,902 |
$17,693 |
$16,682 |
38 |
|
|
Average Monthly Revenue
$17,693
Average Monthly Profit
$16,682
Niche
Health & Fitness, Religion & Spirituality
Our Commentary
Broker Description
This listing is for an Amazon KDP business created in October 2019 in the religion & spirituality and health & fitness niches. The included Amazon KDP account and 2 ACX accounts feature books and audiobooks on psychic healing and meditation, and psychology. The top 5 books have a 4.3-star average rating over hundreds of reviews. The business has experienced 30% year-over-year growth and requires minimal time to maintain.
The business earns from ACX (90%) and Amazon KDP (10%). The top two books make up ~70% of total earnings. The business experiences some seasonality in the Spring.
*December 2022 earnings have not been finalized or verified by the day of the valuation and are not included in the valuation.
**One of the books was blocked but has since been reinstated and is generating revenue. Further details can be provided upon request.
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| 02/9/23 |
$366.9K Per Month eCommerce Site in the Beauty Niche |
Beauty |
Empire Flippers |
$1,808,293 |
$366,894 |
$46,366 |
39 |
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Price was adjusted to $1,808,293 (increased by $38,489).
Average Monthly Revenue
$366,894
Average Monthly Profit
$46,366
Our Commentary
Broker Description
This listing is for an eCommerce and Amazon FBA business created in February 2017 in the beauty niche. The trademarked brand sells eye makeup through Shopify and Amazon and has been featured on the likes of Cosmopolitan, Vanity Fair, and Glamour. The business sells a total of 421 SKUs (largely made up of product bundles) that have hundreds of positive reviews on Trustpilot and Amazon. Thanks to the help of a team of marketing employees and VAs, the business requires minimal time to maintain.
The business earns through eCommerce (93%) and Amazon FBA (7%). Inventory is held worldwide in Texas, Australia, the UK, and the Netherlands and is used to fulfill Shopify orders. FBA orders are sent from the US and UK warehouses.
A team consisting of a head of marketing, an employee who manages the influencers, an employee who manages social media and content production, and 3 VAs. All employees can continue working with the business.
The Shopify store drives traffic from paid ads (64.29%), direct (11.82%), and other sources (9.15%). This traffic comes from the US (43.32%), AU (12.29%), and CA (11.25%).
*The Sellers state that February's performance was low due to an error with the Facebook ad account that was the fault of Facebook. Further details can be provided to Unlockers who schedule a call with the Sellers.
**3PL warehouses are utilized in Texas, Australia, UK, and the Netherlands. A buyer would be required to obtain an Australian Business Number (ABN) and Australian Company Number (ACN) if they want to continue storing inventory in Australia. The seller estimates that approximately 16% of Shopify sales are from Australia, and is open to excluding this portion from the valuation if a buyer is unable to continue operating in Australia. Please note that this only applies to Shopify sales, and that Amazon is totally unaffected.
***The UK Shopify store was merged with the US store in December 2021.
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| 02/9/23 |
$279.2K Per Month Amazon FBA Site in the Kitchenware Niche |
Culinary, Home, Kitchenware, Occasions & Gifts |
Empire Flippers |
$588,847 |
$279,208 |
$19,628 |
30 |
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Price was adjusted to $588,847 (reduced by $36,253).
Average Monthly Revenue
$279,208
Average Monthly Profit
$19,628
Niche
Culinary, Home, Kitchenware, Occasions & Gifts
Our Commentary
Broker Description
This listing is for an Amazon FBA business created in September 2017 in the kitchenware, home, culinary, and occasions & gifts niches. The business is registered through Amazon Brand Registry and features 36 SKUs across three brands related to baking, party supplies, and gifts. The top-selling SKUs are rated at 4.7-4.8 stars across thousands of ratings. The business sells entirely in the US and has experienced strong year-over-year growth in revenue.
This business has nine suppliers all located in China and all inventory is sold through Amazon fulfillment centers. One forwarder is used to ship all inventory directly to Amazon warehouses.
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| 02/9/23 |
$10.8K Per Month Amazon FBA Site in the Outdoors Niche |
Automotive, Outdoors |
Empire Flippers |
$120,395 |
$10,847 |
$3,168 |
38 |
|
|
Average Monthly Revenue
$10,847
Average Monthly Profit
$3,168
Niche
Automotive, Outdoors
Our Commentary
Broker Description
This listing is for an Amazon FBA and ecommerce business created in September 2020 in the outdoors and automotive niches. The business is registered through Amazon Brand Registry and features three SKUs (one product with two variations) related to a tool used for a specific type of automotive sport and hobby. This business sells entirely in North America, maintains strong profit margins, and requires minimal time to maintain.
This business generates revenue from Amazon FBA (82%) and ecommerce (18%). There are two suppliers both located in China. The first supplier supplies packaging stickers and the other supplier provides everything else. Inventory is shipped from the manufacturer to a Chinese company that ships the inventory to a 3PL in the US. Inventory is then shipped in small quantities to Amazon fulfillment centers as needed.
In early 2022 the top-selling SKU was upgraded to a higher-quality product.
*This business earns less than 1% of its revenue from Amazon Associates. This revenue is not included in the valuation of this business but the revenue stream will transfer to a new owner.
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| 02/9/23 |
$72.6K Per Month Amazon FBA Site in the Kitchenware Niche |
Home, Kitchenware |
Empire Flippers |
$410,151 |
$72,591 |
$13,672 |
30 |
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Price was adjusted to $410,151 (reduced by $135,597).
Average Monthly Revenue
$72,591
Average Monthly Profit
$13,672
Our Commentary
Broker Description
This listing is for an Amazon FBA business created in October 2018 in the kitchen and home niches. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 14 SKUs for kitchen equipment and cutlery. The top-selling SKU has 8,300+ ratings at a 4.6-star average and an Amazon's Choice badge. The business has healthy profit margins and requires minimal effort to maintain.
The majority of shipments from the two suppliers in China that go to the US are direct to FBA. Occasionally, inventory is stored with a 3PL for re-shipment when inventory limits are imposed by Amazon. The Seller mostly ships via sea and pays the supplier when the goods are finished and labeled. The freight forwarder handles everything to get the product delivered to Amazon. Some shipments are sent directly to Amazon FBA Canada; usually, product variations with low sales are sent to the Seller's own warehouse in Montreal.
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| 02/9/23 |
$166.9K Per Month Amazon KDP Site in the Lifestyle Niche |
Culinary, Lifestyle |
Empire Flippers |
$2,806,834 |
$166,896 |
$58,476 |
48 |
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Price was adjusted to $2,806,834 (reduced by $1,153,215).
Average Monthly Revenue
$166,896
Average Monthly Profit
$58,476
Niche
Culinary, Lifestyle
Our Commentary
Broker Description
This listing is for an Amazon KDP business created in November 2019 in the lifestyle and culinary niches. The included 9 Amazon KDP accounts feature 450 books in eBook and physical format, most of which are on self-empowerment and cooking. The top-selling book has a 4.4-star rating and over 1,100 reviews. Business revenue which has grown 6% year over year is spread evenly across the books, with no book generating more than 12% of total revenue.
The business has a team of five employees consisting of a project manager who communicates with authors, designers, formatters, and other suppliers, a junior advertising manager who sets up ad campaigns, a senior advertising manager who optimizes ad bids and campaigns, a bookkeeping assistant, and a part-time developer.
*The business uses multiple KDP accounts for risk management. Separate entities are required for each account.
**One of the KDP accounts was previously suspended by Amazon accidentally but was subsequently reinstated. Further details can be provided upon request.
***Some of the book content is written in German.
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