Amazon Merch Due Diligence

Receive a 18-point analysis on an Amazon Merch business acquisition. Our goal is to minimize risks so you get the best deal. View a sample report.

2 Experts PDF Report 7-Day Turnaround

Firms We’ve Helped

the wisdom group

Our Due Diligence Service Eliminates Risks

Our team has performed due diligence on over 1,000 businesses since 2008. We’ve generated more than $500,000 in net profit through the Merch by Amazon program and sold Amazon Merch businesses for 6 figures.

We know how to perform due diligence. We find the pros and cons of each acquisition to save you from making a mistake.

What’s Covered?

We perform a rigorous 18-point analysis of your Amazon Merch acquisition. We deliver a written report outlining our findings with metrics to showcase the pros and cons of the asset.

Our analysis digs deep into these categories.

Market Overview

Most Amazon Merch businesses have thousands of designs in different niches. We’ve analyzed multiple Merch businesses and understand the characteristics that form a strong and durable Merch by Amazon business and those that do not. We look at:

Overall design assets available

Longevity and trends of the business

Expansion opportunities

Design Overview

Design assets are the primary source of value in an Amazon Merch business. We will evaluate the top-selling designs individually and check the entire product catalog for potential trademark or copyright violations that could hurt the Merch account.

Trademark concerns

Copyright infringement

Previous infringements against the account

Listing Overview

On Amazon, the product page listings are the cornerstone of the business and the first experience customers have of your company. While Merch by Amazon limits the customization options for your Amazon listings, listing SEO is still essential for success in a competitive space. After selling successfully through Merch by Amazon for 4+ years, we understand how to build a converting listing. We analyze and put into context:

Listing SEO

Review Structure

Opportunities to improve top listings

Amazon Ad Strategy

While initially not needed, many Merch by Amazon sellers now implement an extensive Amazon advertising strategy to strengthen their listings in a crowded market. After consulting on Amazon Ad strategy for multiple 7-figure FBA brands and running our own Merch by Amazon business, we understand how to optimize the paid traffic strategy in order to improve the business. We analyze:

PPC spend by product

Usage of different ad types

Opportunities to expand or reduce spending


Valuation of Amazon Merch businesses is based on a multiple of the Seller’s Discretionary Earnings (SDE). Determining the valuation multiple is a critical factor that depends on the size, revenue diversity, business trends, and more. We look at:

Asking price and multiple against market trends

Expert suggestions on what business is actually worth

Assistance with negotiating with seller or broker, if needed

P&L Verification

The valuation of the business is based on a multiple of past earnings. Our team has deep expertise in catching red flags in a P&L that do not match the actual earnings. We look for:

Verifying claimed revenues via screenshots or video

Verifying the seller’s P&L numbers against revenue screenshots

Analyzing revenue, gross profit, and net profit trends to inform a potential valuation

The Due Diligence Team

David Holmes, Merch by Amazon Advisor

David has acquired, grown, and successfully exited an Amazon Merch and an Amazon FBA business. He now consults for multiple 7-figure Amazon FBA brands.

From 2016 – 2019, David ran an Amazon Merch business before selling it to a private buyer for 6 figures in October 2019. In January 2020, David acquired a declining Amazon FBA business. By revitalizing the listing, the Amazon ad strategy, and the supply chain, he grew revenue 500% in the next 12 months while reducing the cost of goods sold. He ultimately sold that brand in September 2022 to a private buyer.

David has deep expertise in the Amazon Merch program and knows exactly what to look for in a great Merch by Amazon acquisition.

David Holmes

Mushfiq Sarker, Lead Analyst

Mushfiq is the Lead Analyst overseeing due diligence reviews. He has been buying, growing, and selling online businesses since 2008. He has sold over 200+ businesses with multiple six-figure exits.

He has performed due diligence on well over 1,000 businesses to date. He has kept up-to-date with the current industry as an operator running his portfolio.

Mushfiqur Sarker main


We hired Mushfiq’s team to perform due diligence on various content sites. Their reports were extremely thorough and pointed out insights that helped us make an acquisition decision.

Scott Oldford

Scott Oldford

The Wisdom Group

The WebAcquisition team helped us perform due diligence reviews on multiple Amazon FBA businesses. We received an actionable report with many insights. I highly recommend Mushfiq and his team!

Ed Snelson from Venturr

Ed Snelson

WebAcquisitions was fast, responsive, and most competitively priced. Turning around my report in only 5 days, they are one of the few firms that do a thorough SEO assessment as well as validating revenues. Mushfiq’s experience allowed us to catch things that weren’t on our radar.

Jasmine Grainger

Jasmine Grainger

I hired the WebAcquistion team to perform due diligence on a few content, Shopify, and newsletter businesses. Their deep expertise in operating such businesses definitely shows in the reports. Recommended!

Jacky Chou from Indexsy

Jacky Chou


WebAcquisition team performed a due diligence review of a content website we wanted to acquire from Empire Flipper’s brokerage. They reviewed everything related to the website and provided insights that have helped us make a decision. Recommended!

My consultation with WebAcquisition was very valuable and insightful. I was seeking feedback on potentially merging two sites into one and the conversation helped determine the best path forward, but also covered some other things like better monetization techniques. Extremely knowledgeable and experienced

Bryan May

Mushfiq and the team are experts and are always great to work with. Not only do they have a very quick turnaround on Due Diligence reports themselves (I’ve used them twice now for two successful purchases), Mushfiq is always available for follow-up questions. He is also extremely quick to respond. Would recommend.

Chris Adler from Paragraph Capital

Chris Adler

Paragraph Capital

I was very happy with the [Amazon KDP] report as it opened my eyes and without question prevented me from making a big mistake.

The report covers everything and makes your decision a lot easier, the money is well spent.

I highly recommend WebAcquisition.

Henrik H.

The DD report was very informative, detailed, and expertly put together.

It was a valuable tool to help inform my decision on the [YouTube channel] business I was looking to acquire. It was money well spent considering the cost of the business I was looking to buy. I highly recommend their services.

Brian Alper

Common Questions

Is this service only for beginners in business investing?

First-time investors will find the most value from our service. However, seasoned investors who have purchased online businesses before can use us for a second expert opinion. We can catch red flags or point out opportunities you may have missed.

Who is this due diligence service for?

This service is perfect for anyone looking to purchase an Amazon Merch business. Once you’ve found the business through a broker or private seller, you can utilize our service to have an expert opinion on whether the business passes due diligence.

Do I need to have a Letter-Of-Intent (LOI) on an acquisition?

No, you do need to have made an offer or have an LOI on a content site acquisition. We can perform due diligence before you make an offer.

What is the turnaround on the due diligence?

After we’ve received access to what we need to perform the due diligence, the turnaround time is within 7 business days. If the turnaround time is longer, we will communicate that with you.

Can I get a faster turnaround on the report?

Yes. On a case-by-case basis, we can expedite an order to be delivered in 3-4 business days. There is an additional fee for quicker turnaround.

What’s required to perform due diligence?

We require the following to perform due diligence:

  • Excel spreadsheet detailing the live Amazon listings
  • Guest access to the Merch by Amazon account
  • P&L spreadsheet
  • Access to the full design library

We will work with you, the seller and/or the broker to obtain the data we need to perform the review.

How is the report delivered?

A link to download your written report (PDF) will be sent to the email address used to purchase.

Pricing & Next Steps

Most Popular

Due Diligence Report: $2,900+

Our advisors will perform a 18-point analysis of your potential Amazon Merch acquisition. You will receive an in-depth PDF report. View a sample report.

Final pricing is dependent on the number of designs, SKUs, and geography.

We deliver the results within 7 business days.

Add-On Service

Easy Wins Teardown: $1,190+

We pinpoint growth opportunities leading to increased revenues. Doing this before closing provides confidence.

Final pricing is dependent on the number of designs, account tier, and geography.

The deliverable is an additional PDF report. No additional turnaround time is needed.

Fill out the contact form with basic details of the business you would like to acquire. We will follow up in less than 24 hours if we can perform the due diligence review.

Other Services

Are you looking to acquire a different type of business? We have due diligence services for the following: