Shopify Due Diligence

Receive a 21-point analysis of your Shopify business acquisition. Our goal is to minimize risks so you get the best deal.

3 Experts PDF & Video Report 7-Day Turnaround

Firms We’ve Helped

the wisdom group

Our Due Diligence Service Eliminates Risks

Our team has performed due diligence on over 1,000 Shopify, e-commerce, and Amazon FBA businesses. We’ve scaled several businesses to over 7 figures.

We know how to perform due diligence. We find the pros and cons of each acquisition to save you from making a mistake.

What’s Covered?

We perform a rigorous 21-point analysis of your potential Shopify acquisition to give you the reassurance you need to proceed. We are practitioners ourselves running our own portfolio of Shopify businesses. We catc red flags that others miss because we are in the trenches ourselves.

The report breaks down into the following sections:


Most Shopify brands are based around a specific niche. We’ve analyzed Shopify businesses for sale in multiple different categories and understand the ins and outs when it comes to dealing with individual categories and market nuances. We look at:

Overall market size and trends

Positioning in the market

Main competitors


Marketing can’t help you if you have a bad product. The more your product helps a specific pain point the more likely you’ll succeed. We look at:

Unit margins (gross profit margins)

USPs (unique selling points)


Shopify Operations

Even though people are at the heart of every company, systems allow it to scale and not break even if a member of staff leaves. We analyze:

Shopify setup

Registered trademarks

Business model


Your customer doesn’t care if you sell via SEO, PPC, email, or other channels. They care that they can purchase your products from where ever they like to shop. We analyze and put into context:

Revenue distribution

Sales channel performance

Growth opportunities


To keep the customers happy they will be wanting to be kept in the loop throughout the shipping process, as well as speedy delivery. We look at:

In-house or via 3PL?

Couriers and rates

Return rates


Valuation of Shopify businesses is based on a multiple of Seller’s Discretionary Earnings (SDE). Determining the valuation multiple is a critical factor that depends on the niche, market trends, trends, metrics, and more. We look for:

Evaluate asking price and multiple against market trends

Expert suggestions on what business is actually worth


Once you’ve run an eCommerce business you know that cash flow is hard to keep control of and is one of the keys to success. We analyze:

Inventory value

P&L (Profit & Loss) review


You can go faster alone but further together and as such you’ll need a team to help you achieve your goals. We analyze:

Team members and roles

Understaffing or overstaffing issues

The Due Diligence Team

Mushfiq Sarker, Lead Analyst

Mushfiq is the Lead Analyst overseeing due diligence reviews. He has been buying, growing, and selling online websites since 2008. He current manages a 7-figure Shopify and e-commerce business portfolio.

He has performed due diligence on well-over 1,000 content websites to date. He has kept up-to-date with the current industry as an operator running his own companies.

Mushfiqur Sarker main

Elliott Davidson, Ecommerce Advisor

Elliott is an award-winning eCommerce consultant and entrepreneur. He is the owner and operator of several 7-figure online stores and the founder of his own eCommerce digital marketing agency, Contrast.

With over 8 years of experience in digital marketing both in-house and agency-side, he’s helped deliver successful website migrations and implement scalable PPC sales funnels for local and global eCommerce businesses, all the way to generating multi-millions in organic revenue.

One of his main growth strategies is to leverage M&A. Over the last several years he has used this method and bought several businesses from IP, stock, and LTD purchases. 

Elliot Davidson

David Holmes, Ecommerce Advisor

David has acquired, grown, and successfully exited 2 Amazon-based businesses. He now consults for multiple 7-figure Amazon FBA brands.

David acquired a declining Amazon FBA business in January 2020. By revitalizing the listing, the Amazon ad strategy, and the supply chain, he grew revenue 500% in the next 12 months while reducing the cost of goods sold. He ultimately sold that brand in September 2022 to a private buyer.

David has deep expertise in Amazon FBA’s ecosystem.

David Holmes


We hired Mushfiq’s team to perform due diligence on various content sites. Their reports were extremely thorough and pointed out insights that helped us make an acquisition decision.

Scott Oldford

Scott Oldford
The Wisdom Group

The WebAcquisition team helped us perform due diligence reviews on multiple Amazon FBA businesses. We received an actionable report with many insights. I highly recommend Mushfiq and his team!

Ed Snelson from Venturr

Ed Snelson

I hired the WebAcquistion team to perform due diligence on a few content, Shopify, and newsletter businesses. Their deep expertise in operating such businesses definitely shows in the reports. Recommended!

Jacky Chou from Indexsy

Jacky Chou

Pricing & Next Steps

Most Popular

Due Diligence Report: $2,900+

Our advisors will perform a 21-point analysis of your potential eCommerce acquisition. You will receive an in-depth PDF report.

Final pricing is dependent on the number of SKUs, brands, and complexity.

We deliver the results within 7 business days.

Fill out the contact form with basic details of the business you would like to acquire. We will follow up in less than 24 hours if we can perform the due diligence review.

Other Services

Are you looking to acquire a different type of business? We have due diligence services for the following: