SaaS Business Due Diligence
Receive a 24-point analysis of your SaaS business acquisition. Our goal is to minimize risks so you get the best deal. View a sample report.
Firms We’ve Helped
Our Due Diligence Service Eliminates Risks
Our team has performed due diligence on over 1,000 businesses since 2008. We’ve scaled several businesses to over 7 figures.
We know how to perform due diligence. We find the pros and cons of each acquisition to save you from making a mistake.
What’s Covered?
We perform a rigorous analysis of your SaaS business purchase. We deliver a written report outlining our findings with metrics to showcase the pros and cons of the asset.
Our analysis digs deep into these categories.
Market Overview
Most SaaS brands are based around a specific niche. We’ve analyzed SaaS businesses for sale in multiple different categories and understand the ins and outs when it comes to dealing with individual categories and market nuances. We look at:
Overall market size and trends
Product placement in the market
Potential market opportunities
Product Overview
Strong unit economics and a moat against competition help build durable long-lasting SaaS businesses. We look at:
Pricing structure
Defensibility against competition
Metrics review (churn, conversions, retention)
Marketing Overview
We analyze the existing marketing of the SaaS against its competitors. Here is what we look at:
Analysis of traffic location, metrics, and effectiveness
Website analysis for SEO
Benchmarks against competitors
Valuation
The valuation of SaaS businesses is based on a multiple of the Seller’s Discretionary Earnings (SDE). Determining the valuation multiple is a critical factor that depends on the niche, market trends, trends, metrics, and more. We look for:
Evaluate asking price and multiple against market trends
Expert suggestions on what business is actually worth
P&L Verification
The valuation of the business is based on a multiple of past earnings. Our team has deep expertise in catching red flags in a P&L that do not match the actual earnings. We look for:
Verifying claimed revenues via screenshots or video
Verifying the seller’s P&L numbers against revenue screenshots
Verifying revenues against industry-standard averages
Website & Domain History
Is the domain the SaaS used for nefarious purposes in the past? Was the domain registered multiple times? These are critical questions to understand the long-term value of the domain. We look for:
Verify website archive history
Verify domain registration history
Verify domain usage history
Monetization Strategy
Understanding the revenue streams the website is currently utilizing is key to evaluating the business for sale. With our years of experience, we can advise on which monetization strategies are red flags. We look for:
Analyze subscription plans for longevity
Evaluate subscription pricing against marketing for continued growth
Evaluate subscription plans against features provided
Traffic History & Trends
A SaaS’s value is predominantly determined by its ability to bring in new customers via traffic. We utilize third-party and first-party tools and services to gain a deep understanding of a website’s traffic. We look for:
Verification of daily, monthly, and yearly pageviews
Verification of traffic user metrics (bounce rate, time on page)
Verification of traffic against seasonal trends
The Due Diligence Team
Mushfiq Sarker, Lead Analyst
Mushfiq is the Lead Analyst overseeing due diligence reviews. He has been buying, growing, and selling online businesses since 2008. He has sold over 200+ businesses with multiple six-figure exits.
He has performed due diligence on well-over 1,000 businesses to date. He has kept up-to-date with the current industry as an operator running his own companies.
Testimonials
We hired Mushfiq’s team to perform due diligence on various content sites. Their reports were extremely thorough and pointed out insights that helped us make an acquisition decision.
The Wisdom Group
The WebAcquisition team helped us perform due diligence reviews on multiple Amazon FBA businesses. We received an actionable report with many insights. I highly recommend Mushfiq and his team!
Venturr.io
WebAcquisitions was fast, responsive, and most competitively priced. Turning around my report in only 5 days, they are one of the few firms that do a thorough SEO assessment as well as validating revenues. Mushfiq’s experience allowed us to catch things that weren’t on our radar.
Jasmine Grainger
I hired the WebAcquistion team to perform due diligence on a few content, Shopify, and newsletter businesses. Their deep expertise in operating such businesses definitely shows in the reports. Recommended!
Indexsy
WebAcquisition team performed a due diligence review of a content website we wanted to acquire from Empire Flipper’s brokerage. They reviewed everything related to the website and provided insights that have helped us make a decision. Recommended!
My consultation with WebAcquisition was very valuable and insightful. I was seeking feedback on potentially merging two sites into one and the conversation helped determine the best path forward, but also covered some other things like better monetization techniques. Extremely knowledgeable and experienced
Bryan May
Mushfiq and the team are experts and are always great to work with. Not only do they have a very quick turnaround on Due Diligence reports themselves (I’ve used them twice now for two successful purchases), Mushfiq is always available for follow-up questions. He is also extremely quick to respond. Would recommend.
Paragraph Capital
I was very happy with the [Amazon KDP] report as it opened my eyes and without question prevented me from making a big mistake.
The report covers everything and makes your decision a lot easier, the money is well spent.
I highly recommend WebAcquisition.
Henrik H.
The DD report was very informative, detailed, and expertly put together.
It was a valuable tool to help inform my decision on the [YouTube channel] business I was looking to acquire. It was money well spent considering the cost of the business I was looking to buy. I highly recommend their services.
Brian Alper
Common Questions
Is this service only for beginners in SaaS?
First-time investors will find the most value in our service. However, seasoned investors who have purchased online businesses before can use us for a second expert opinion. We can catch red flags or point out opportunities you may have missed.
Who is this due diligence service for?
This service is perfect for anyone looking to purchase a software business. Once you’ve found the business through a broker or private seller, you can utilize our service to have an expert opinion on whether the business passes due diligence.
Do I need to have a Letter-Of-Intent (LOI) on an acquisition?
No, you do need to have made an offer or have an LOI on a content site acquisition. We can perform due diligence before you make an offer.
What is the turnaround on the due diligence?
After we’ve received access to what we need to perform the due diligence, the turnaround time is within 7 business days. If the turnaround time is longer, we will communicate that with you.
Can I get a faster turnaround on the report?
Yes. On a case-by-case basis, we can expedite an order to be delivered in 3-4 business days. There is an additional fee for quicker turnaround.
What’s required to perform due diligence?
We require the following to perform due diligence:
- Business URL
- Access to the backend as a customer
- Access to the backend as an admin/owner
- Access to Google Analytics or another traffic platform (e.g., Plausible)
- Access to payment processors (e.g., Stripe, or revenue analytics platforms like ChartMogul)
- P&L spreadsheet
We will work with you, the seller and/or the broker to obtain the data we need to perform the review.
How is the report delivered?
A link to download your written report (PDF) will be sent to the email address used to purchase.
Pricing & Next Steps
Due Diligence Report: $2,900+
Our advisors will perform a 24-point analysis of your potential SaaS acquisition. You will receive an in-depth PDF report. View a sample report.
Final pricing is dependent on the complexity and size of the software business.
We deliver the results within 7 business days.
Fill out the contact form with basic details of the business you would like to acquire. We will follow up in less than 24 hours if we can perform the due diligence review.
Other Services
Are you looking to acquire a different type of business? We have due diligence services for the following:
