P&L Reconstruction Service

P&L statements provided by sellers/brokers may be inaccurate. Our P&L reconstruction service can provide an accurate picture of operations.

Seasoned Experts Custom Spreadsheet Fast Turnaround

Firms We’ve Helped

the wisdom group

Why is P&L reconstruction crucial?

Sellers’ P&Ls often paint an incomplete or even misleading picture. Our meticulous reconstruction process, based on raw data from your chosen revenue platforms, provides you with a clear and accurate understanding of the business’s true financial health.

What’s Covered?

P&L reconstruction is the cornerstone of our service, but we offer more than just number crunching. Here’s how we empower you to make informed investment decisions:

Comprehensive Data Gathering

We go beyond the seller’s P&L, diving deep into reliable data sources. Here’s what we will do:

Secure access to revenue platforms (e.g., e-commerce, payment gateways, accounting software)

Analyze all relevant data (sales, costs, expenses)

Reconcile discrepancies with the seller’s P&L

Meticulous P&L Reconstruction

We meticulously reconstruct the historical P&L. We use accurate and verifiable data to recreate a clear timeline of the business’s financial performance.

Recreate historical P&L with accurate data

Normalize financial statements for consistency

Adjust for non-recurring items for core profitability

In-Depth Analysis and Insights

Our analysis goes beyond just the numbers.

Identify trends & seasonality in data.

Calculate key financial ratios (profit margin, ROI, etc.)

Uncover risks & opportunities based on P&L

Provide clear explanations for adjustments

Customized Reporting and Delivery

We offer a professional and detailed P&L report with clear and easy-to-understand explanations.

Deliver professional P&L report with explanations

Visualize key data points with graphs & charts

Offer ongoing support to answer your questions.

The Analysis Team

Mushfiq Sarker, Lead Analyst

Mushfiq has been buying, growing, and selling content websites since 2008. He has sold over 200+ websites with multiple six-figure exits. He has deep expertise in analyzing, breaking down, and recreating P&Ls from scratch.

Mushfiq has a technical background in Electrical Engineering with a PhD in economics & engineering. He brings his data-crunching experience to analyzing businesses.

Mushfiqur Sarker main


We hired Mushfiq’s team to perform due diligence on various content sites. Their reports were extremely thorough and pointed out insights that helped us make an acquisition decision.

Scott Oldford

Scott Oldford

The Wisdom Group

The WebAcquisition team helped us perform due diligence reviews on multiple Amazon FBA businesses. We received an actionable report with many insights. I highly recommend Mushfiq and his team!

Ed Snelson from Venturr

Ed Snelson


WebAcquisitions was fast, responsive, and most competitively priced. Turning around my report in only 5 days, they are one of the few firms that do a thorough SEO assessment as well as validating revenues. Mushfiq’s experience allowed us to catch things that weren’t on our radar.

Jasmine Grainger

Jasmine Grainger

I hired the WebAcquistion team to perform due diligence on a few content, Shopify, and newsletter businesses. Their deep expertise in operating such businesses definitely shows in the reports. Recommended!

Jacky Chou from Indexsy

Jacky Chou


WebAcquisition team performed a due diligence review of a content website we wanted to acquire from Empire Flipper’s brokerage. They reviewed everything related to the website and provided insights that have helped us make a decision. Recommended!

My consultation with WebAcquisition was very valuable and insightful. I was seeking feedback on potentially merging two sites into one and the conversation helped determine the best path forward, but also covered some other things like better monetization techniques. Extremely knowledgeable and experienced

Bryan May

Mushfiq and the team are experts and are always great to work with. Not only do they have a very quick turnaround on Due Diligence reports themselves (I’ve used them twice now for two successful purchases), Mushfiq is always available for follow-up questions. He is also extremely quick to respond. Would recommend.

Chris Adler from Paragraph Capital

Chris Adler

Paragraph Capital

I was very happy with the [Amazon KDP] report as it opened my eyes and without question prevented me from making a big mistake.

The report covers everything and makes your decision a lot easier, the money is well spent.

I highly recommend WebAcquisition.

Henrik H.

The DD report was very informative, detailed, and expertly put together.

It was a valuable tool to help inform my decision on the [YouTube channel] business I was looking to acquire. It was money well spent considering the cost of the business I was looking to buy. I highly recommend their services.

Brian Alper

Common Questions

What kind of businesses can benefit from P&L Reconstruction?

Any business undergoing acquisition or merger can benefit from our P&L Reconstruction service. Whether it’s a small content site or a large eCommerce brand, our expertise allows us to tailor our approach to meet the specific needs of each business.

How do you ensure the accuracy?

To ensure accuracy, we gain guest access to every revenue-generating platform and manually develop the P&L from scratch month-by-month.

We ensure accuracy through a meticulous process of data collection, analysis, and cross-referencing. Our team of financial experts leverages their expertise to scrutinize every detail of the raw data, ensuring completeness and reliability in the reconstructed P&L statement.

Can you customize this process to fit our specific requirements?

Absolutely! We understand that each business has unique needs and preferences. That’s why we offer a customizable approach to our reconstruction service. Whether you require a detailed breakdown of revenue streams or insights into expense allocation, we tailor our process to meet your specific requirements.

What sets your P&L reconstruction service apart from others?

Our service is known for its expertise, thoroughness, trustworthiness, and customization. As business owners ourselves, we understand the intricacies of the backend process. Our priority is accuracy and transparency in every step of the process, so you can confidently make well-informed acquisition decisions.

Can I get a faster turnaround on the report?

Yes. On a case-by-case basis, we can expedite an order to be delivered in 7 business days. There is an additional fee for quicker turnaround.

What do you need to perform P&L reconstruction?

To reconstruct a P&L effectively, we require access to:

  1. Existing P&L provided by broker and/or seller
  2. Access to revenue-generating platforms
  3. List of expenses

With this information, we ensure an accurate and comprehensive reconstruction of your business’s financial picture. If we need any other information, we will let you know.

What don’t you do in this service?

We do not analyze tax returns, bank statements, balance sheets, etc. This is an operational P&L reconstruction. We take operational revenues, costs, cost of goods, etc to put together a picture of how the business will operate on a day-to-day basis.

How is the report delivered?

A link to download your spreadsheet will be sent to the email address used to purchase.

Pricing & Next Steps

Most Popular

P&L Reconstruction: $2,900+

Unlock accurate insights for your business acquisition with our transparent pricing:

What You Get:

  • Detailed P&L spreadsheet
  • Trustworthy Data
  • Personalized Service

Final pricing is dependent on the type of business and the number of revenue streams.

We deliver the results within 10-12 business days.

Contact us today for a quote tailored to your needs. Make confident decisions with us! We will follow up in less than 24 hours if we can perform the P&L Reconstruction.

Other Services

Are you looking to acquire a different type of business? We have due diligence services for the following: