eCommerce Due Diligence
Receive a 23-point analysis on your eCommerce or Shopify business acquisition. Our goal is to minimize risks so you get the best deal. View a sample report.
Firms We’ve Helped
Our Due Diligence Service Eliminates Risks
Our team has performed due diligence on over 1,000 e-commerce, Shopify, and Amazon FBA businesses. We’ve scaled several businesses to over 7 figures.
We know how to perform due diligence. We find the pros and cons of each acquisition to save you from making a mistake.
What’s Covered?
We perform a rigorous 23-point analysis of your potential eCommerce acquisition to give you the reassurance you need to proceed. We have built this report around the eCommerce operating system philosophy, covering each of the main key core components that make running an eCommerce business possible.
The report is broken down into the following sections:
Market
Most eCommerce brands are based around a specific niche. We’ve analyzed eCommerce businesses for sale in multiple different categories and understand the ins and outs when it comes to dealing with individual categories and market nuances. We look at:
Overall market size and trends
Positioning in the market
Main competitors
Product
Marketing can’t help you if you have a bad product. The more your product helps a specific pain point, the more likely you’ll succeed. We look at:
Unit margins
USPs (unique selling points)
Suppliers
Operations
Even though people are at the heart of every company, systems allow it to scale and not break down even if a staff member leaves. We analyze:
What OMS are you using and its data
Registered trademarks
Business model
Marketing
Your customer doesn’t care if you sell via SEO, PPC, email, or other channels. They care that they can purchase your products wherever they shop. We analyze and put into context:
Revenue distribution
Sales channel performance
Grow opportunities
Fulfillment
To keep the customers happy, they will want to be kept in the loop throughout the shipping process, as well as speedy delivery. We look at:
In-house or via 3PL?
Couriers and rates
Returns rate and reasons
Valuation
Valuation of eCommerce businesses is based on a multiple of Seller’s Discretionary Earnings (SDE). Determining the valuation multiple is a critical factor that depends on the niche, market trends, metrics, and more. We look for:
Evaluate asking price and multiple against market trends
Expert suggestions on what the business is worth
Finance
Once you’ve run an eCommerce business, you know that cash flow is hard to keep control of and is one of the keys to success. We analyze:
Stock value
P&L (Profit & Loss)
Verifying revenue
Team
You can go faster alone but further together and as such you’ll need a team to help you achieve your goals. We analyze:
Team members and roles
Notice periods & flight risks
Understaffing or overstaffing issues
The Due Diligence Team
Mushfiq Sarker
Founder and M&A Analyst
Mushfiq has been active in business acquisitions since 2008, with over 220+ exits to date. He has performed due diligence on over 1,000+ businesses and brings a breadth of experience in technical and financial due diligence. Connect on LinkedIn.
David Holmes
Amazon FBA & eCommerce Analyst
David has acquired, grown, and successfully exited 2 Amazon-based businesses. He now consults for multiple 7-figure Amazon FBA brands. Connect on LinkedIn.
Luka Juretic
Lead Due Diligence Analyst
Luka has performed due diligence on online businesses for over 5 years now. Formerly he was the Lead Analyst at top online business brokerage. With a technical background and education in law, he brings a wealth of experience in spotting red flags. Connect on LinkedIn.
Christopher S. Lee
M&A CPA
Christopher is a seasoned CPA who spent years in senior tax roles. He now works directly with entrepreneurs doing buy-side due diligence, specifically focused on Quality of Earnings (QoE) reports. Connect on LinkedIn.
Testimonials
I engaged WebAcquisition on 3 pieces of work for a business acquisition: marketing and technical diligence, financial diligence, and an opportunity identification and evaluation report (what they call “Easy Wins”). I was very pleased with all three, with the two diligence pieces giving me good comfort, and the Easy Wins report opening my aperture for what was possible after acquisition.
Gold Creek Pond
I hired Mushfiq and his team for their concierge Deal Sourcing service. Over a 8 month period, the team worked to source deals both on and off-market that met my investment criteria. We found a stable $2M eCommerce business that we closed on. They assisted in structuring the deal where we put down 60% and the rest seller financed. They also performed due diligence to ensure it was a stable business. Overall, the service is highly recommended!
Twenty Hours
Mushfiq and team did an outstanding job on their due diligence, identifying a critical element in the business that we were looking at that caused us to back away from the deal. Really appreciate the attention to detail and thoroughness of their evaluation of our potential acquisition target and I definitely plan to use them again.
I purchased a package of five “site reviews” by Mushfiq. I am super impressed with the feedback Mushfiq gives and the value delivered. Even though I have not moved forward purchasing any of the sites I’ve asked Mushfiq to review, I wouldn’t think of buying an online business without getting his take first. I’ve learned a ton from him on each review delivered.
Mushfiq and the team are experts and are always great to work with. Not only do they have a very quick turnaround on Due Diligence reports themselves (I’ve used them twice now for two successful purchases), Mushfiq is always available for follow-up questions. He is also extremely quick to respond. Would recommend.
Paragraph Capital
The WebAcquisition team helped us perform due diligence reviews on multiple Amazon FBA businesses. We received an actionable report with many insights. I highly recommend Mushfiq and his team!
Venturr.io
“Mushfiq & his team did a great job with the full due diligence report… Not only did he look at the financials but did a full analysis on domain history, website history, market analysis, traffic, SEO, backlink, projections, valuation & deal structure and more. This is what I needed to make an informed decision and to acquire the business… I would definitely hire him again to do my M&A due diligence.”
Jon Kong
WebAcquisitions was fast, responsive, and most competitively priced. Turning around my report in only 5 days, they are one of the few firms that do a thorough SEO assessment as well as validating revenues. Mushfiq’s experience allowed us to catch things that weren’t on our radar.
Jasmine Grainger
I hired the WebAcquistion team to perform due diligence on a few content, Shopify, and newsletter businesses. Their deep expertise in operating such businesses definitely shows in the reports. Recommended!
Indexsy
We hired Mushfiq’s team to perform due diligence on various content sites. Their reports were extremely thorough and pointed out insights that helped us make an acquisition decision.
Scott Oldford
The Wisdom Group
WebAcquisition team performed a due diligence review of a content website we wanted to acquire from Empire Flipper’s brokerage. They reviewed everything related to the website and provided insights that have helped us make a decision. Recommended!
My consultation with WebAcquisition was very valuable and insightful. I was seeking feedback on potentially merging two sites into one and the conversation helped determine the best path forward, but also covered some other things like better monetization techniques. Extremely knowledgeable and experienced
Bryan May
I was very happy with the [Amazon KDP] report as it opened my eyes and without question prevented me from making a big mistake.
The report covers everything and makes your decision a lot easier, the money is well spent.
I highly recommend WebAcquisition.
Henrik H.
The DD report was very informative, detailed, and expertly put together.
It was a valuable tool to help inform my decision on the [YouTube channel] business I was looking to acquire. It was money well spent considering the cost of the business I was looking to buy. I highly recommend their services.
Brian Alper
It’s always a good idea to have another set of eyes review a deal, regardless of size. I’ve worked with Mushfiq, David and their team a few times now on pre-deal due diligence services. It is clear that they are very knowledgeable about the ecommerce space, highlighting the pros and cons of each deal and providing a thorough review of potential acquisitions, including any potential red flags. I would not hesitate to hire them again.
Andrew Valen
Mushfiq has done a few due diligence reports for me and they were all excellent.
He is very thorough in his analysis and review of the business and industry. He found some red flags that I never would have found and likely saved me from some bad acquisitions. I also did a consulting call with him to help with my acquisition strategy. The call was great and he helped me refine my strategy and focus. I would definitely recommend Mushfiq.
Andy Edler
Pricing & Next Steps
Due Diligence Report: $2,900+
Our advisors will perform a 23-point analysis of your potential eCommerce acquisition. You will receive an in-depth PDF report. View a sample report.
Final pricing is dependent on the number of SKUs, brands, and complexity.
We deliver the results within 7 business days.
Deal Negotiations & Close Service: $5,000
Deal acquisition support is a one-time fee-based service that provides expert guidance through your business closing, including onboarding, pricing and negotiation, deal structuring advice, LOI and APA templates, Escrow setup, seller mediation, and ongoing support until closing.
We are able to negotiate and/or set up deal terms that bring substantial savings to the buyer.
Fill out the contact form with basic details of the business you would like to acquire. We will follow up in less than 24 hours if we can perform the due diligence review.
Other Services
Are you looking to acquire a different type of business? We have due diligence services for the following:
